Source material standards

Source material is the evidence behind Brand Voice and retrieval during generation. Use sources that represent current, approved work—not every file the organization has ever produced.

Supported ways to add material

From Brand → Knowledge Base, you can add supported files, direct text, Google Drive material, or selected website pages. Common file types include PDF, DOC/DOCX, TXT, and Markdown.

Processing extracts the text, analyzes the material, and makes appropriate chunks available to Brand Voice and generation. Wait for processing to complete before testing the source.

Choose high-signal sources

Good first sources:

recent emails or campaigns you would approve again
current positioning, product, or launch documents
approved customer evidence and differentiators
useful website or sales copy
terminology, compliance notes, and claim restrictions
audience research that changes how a message should be written

Low-signal or risky sources:

adjective-only guidance with no examples
old decks that no longer match the product
competitor copy used as a substitute for your own voice
long exports with duplicated navigation or irrelevant boilerplate
unreviewed drafts and contradictory versions
secrets or personal data that are not needed for generation

Import a website carefully

Website import discovers pages and lets you choose which ones to process. Select pages with durable, useful language, such as product, positioning, customer story, and resource pages.

Avoid importing search results, account pages, tag archives, legal boilerplate as voice examples, or hundreds of near-identical pages. Website import is a source-material tool, not a general SEO crawler.

Label and review each source

Use a clear title and the most accurate source type. After processing:

Preview the extracted text where available.
Confirm the source belongs to the active brand.
Check that the useful content was extracted.
Remove or replace a source if it is stale, duplicated, or misleading.
Re-test Brand Voice after a meaningful source change.

Maintain the Knowledge Base

Review sources when:

positioning changes
a product or offer is retired
terminology changes
an old campaign is no longer representative
generated work repeatedly cites stale information

Do not keep a bad source only because it has already been processed. Deleting or replacing it is often safer than compensating with more instructions.

Quality check

You have enough material for a first test when you can point to:

at least two examples of how the brand actually writes
one source of current factual claims
explicit naming or claim restrictions
an audience or campaign context for the draft

Continue with Build your brand foundation and Voice and positioning.