Terminology and guardrails

Voice describes how the brand sounds. Guardrails protect details that cannot be left to style matching: product names, approved claims, regulated phrases, competitor distinctions, and words the brand does not use.

Add terminology

Open the brand positioning editor and add important terms with:

the canonical term
correct spelling and capitalization
a short usage note
an alternative or mistaken term to avoid, when relevant

Examples:

Product name: CopyLoop — one word with a capital C and L.
Customer record: contact — do not call it a lead unless lifecycle state is known.
One-time send: broadcast — do not call this a planning campaign.

Add only terms that matter. A glossary full of obvious words makes important rules harder to see.

Record positioning boundaries

For each relevant competitor or alternative, record:

how your offer is meaningfully different
claims that can be supported
terms that are too similar or misleading
comparisons that require review

Do not instruct the system to make an unsupported comparative claim. A guardrail should narrow risk, not manufacture proof.

Separate three kinds of rule

Always use: required names, spelling, disclosures, or product categories.
Never use: forbidden vocabulary, retired names, or promises the brand does not make.
Review before use: pricing, legal claims, statistics, guarantees, customer names, and regulated language.

The third category matters. Some language is valid only with current evidence or approval; marking it “never use” can be as misleading as allowing it without review.

Test a guardrail

Ask Loop for a short draft where the term would naturally appear.
Confirm the correct form is used.
Ask for a variation that could tempt the forbidden alternative.
Check that the rule still holds without making the writing awkward.
Revise the usage note if the rule is too broad.

Review terminology whenever a product is renamed, positioning changes, or repeated review comments show that an important rule is missing.